ADVERTISING

Cricket Wireless

Cricket World Cup

Agency: Argonaut

Description

As the 2024 World Cup for Cricket continues to attract fans to fields in New York, Texas, and Florida where matches are being played, Cricket Wireless is tapping into the fandom to promote its unparalleled plans.

Cricket Wireless CMO Tony Mokry has this to say about the campaign and why linking with a sport on the rise proved the perfect play to elevate the Cricket brand: "As a brand we are always looking for ways to tap into what's happening culturally in an authentic way. This felt like such a natural connection for us - not just because of the name, which is fun - because we have a lot of shared attributes beyond that. We're both fast, available nationwide, and our fans love us. Howzat!?”

Added Hemant Anant Jain, Head of Creative at creative agency ARGONAUT. "This is such an exciting time for Cricket (the sport!) as we see it growing in popularity here in the U.S. From the T20 World Cup to its return to the Olympics at LA28 and the U.S. fielding a strong team. Who better to celebrate Cricket than Cricket? We knew we had to have a little fun with it.

This professional campaign titled 'Cricket World Cup' was published in United States in June, 2024. It was created for the brand: Cricket Wireless, by ad agency: Argonaut. This Film medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted 3 days ago.

Credits

Cricket Wireless
John Dwyer President, AT&T Prepaid & Cricket Wireless
Tony Mokry Vice President & Chief Marketing Officer
Cindy Rozier Assistant VP of Marketing
Erin Bishop Lead Advertising, Manager
Carter Robinson Lead Advertising Manager
Bobby Shively Lead Advertising Manager
PJ Parr Lead Advertising Manager
Vivian Acosta Director of Social Media
Liz Bodero Social Media Sr. Strategy Manager
Candii Woodson-Witchard Director, Media

Argonaut Inc
Hunter Hindman Chief Creative Officer
Katie Miller President
Hemant Anant Jain Head of Creative / Copywriter
Tristan Besse Head of Brand Management / Copywriter
Molly Brasser Brand Director
Abbey Park Executive Producer
Danielle Wright Producer

Avalon
Tristan / Jain Directors
Jim Vaughan Executive Producer
Scott Wickman Line Producer
Gillian Mahar Producer
Nick Mahar DP
Jeremy Kaller Sr. Editor
Ivan Miller Color/Finishing

AFX
Felix Urquiza Executive Creative Director
Taylor Aseere Animation Lead
Victor Duncan VFX Lead
Felix Thedeby Compositor
Nicole Fina Executive Producer
Jenny Bright Producer

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