Cricket Wireless Teams Up With WWE Superstar Jey Uso

Cricket Wireless is teaming up with WWE’s Jey Uso in his first solo commercial to prove one thing: Cricket 5G is blazing fast just like Jey Uso. In the new campaign from Cricket’s agency of record ARGONAUT, Jey sets his sights on becoming the face of Cricket 5G, squaring up against the villains of the wireless world in a real-world video game showdown.

In the spot, Jey makes his case to Cricket character Dante, on why he should be the face of Cricket 5G. The world around Jey and Dante is packed with easter eggs: from a wrestling mask shop in the background to a ‘Yeet’ Street sign and Jey and Dante rocking Jey’s signature ‘Yeet’ glasses, every detail is designed for fans who want in on the action. Together, they take on a crew of wireless villains, including Hidden Feez, Expensive Eddie, the Contract Sisters, and Surprise Sam.

"We were excited about the opportunity to partner up with ‘Main Event’ Jey Uso for this campaign,” says Erin Bishop, Lead Marketing Manager, Sponsorships, at Cricket Wireless. “Much like Jey, we believe Cricket is the main event of wireless. We're both fast, powerful, and reliable. It's a great tag team."

Whether watching live, scrolling online, or debating storylines in real time, fans rely on their phones to stay connected. Cricket’s 5G powers that connection, making it the network built for fandom.

“We made this for the fans, so the campaign is an extension of Jey Uso and Dante's personalities,” says Hemant Anant Jain at ARGONAUT. “They tag team and bring the excitement of WWE to the street level and drive home the idea of Cricket 5G being blazing fast. And the fans will love the easter eggs that are packed in the film.”

The production company, Framestore, used a tech-forward approach to bring the campaign’s video game-inspired villains to life, combining AI-driven workflows with markerless motion capture for fluid, dynamic animation without the constraints of suits or trackers. By front-loading the process with Directed-AI—where artists remain in full creative control—this hybrid pipeline delivered high-quality visuals and creative agility far beyond standard consumer-grade AI tools.

The soundtrack used in the campaign is Jey Uso’s entry song called Main Event ish (Jey Uso), composed by WWE and Def Rebel.

The work launched during WWE’s Summer Slam on August 2nd and August 3rd on TV (USA Network) and social (with a pending Netflix buy in Q4).