Creative money

Agency: Friendship


BIC® celebrates its 60th birthday with a unique pop-up shop in Amsterdam. The iconic BIC® M10® pen celebrates its 60th birthday this year. For this special occasion they released a special edition pen (it’s gold!) and teamed up with cartoonists to open a creative shop in Amsterdam. In this shop you can buy all kinds of white cardboard gadgets, that you can customize, in exchange for self-drawn money. Yep, you can leave your credit card and cash at home. In this shop all the surprising and fun items for sale, like boomboxes, Chinese lanterns, unicorn heads, fussball tables, bowling pins, fun BIC® items or giant chess sets can only be bought with self-drawn money. In the shop you find white 5, 10 or 20-euro bills and plenty of BIC® ballpoint pens. If you spot something you want to buy, start drawing money until your wrists hurt, and start shopping.

This professional campaign titled 'Creative money' was published in Belgium in October, 2016. It was created for the brand: BIC, by ad agency: Friendship. This Direct medium campaign is related to the Office Equipment industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: Friendship, Antwerp, Belgium
Creative Directors: Phil Blondé, Dieter Vanhoof
Additional Credits: Lina Mertens, Annelies Rosiers, Mallika D’Huys


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