Description
Crayola’s, “Creative Acts of Color” is a vibrant, year-long initiative developed in partnership with Dentsu Creative and dentsu X, marking the second year of its advocacy platform, Campaign for Creativity.
Inspired by a heartfelt artwork titled, “Colors of Emotion,” by nine-year-old Caydence from Texas, the campaign encouraged people of all ages globally to choose a color from her drawing, express themselves through any creative medium and share to be a part of a collective movement – be it art, music, dance, writing, cooking, or beyond.
And that they did. Individuals from around the world were touched by the piece, with over 70+ creations from 6+ countries tagging Crayola’s social channels with #StayCreative. But it didn’t stop there.
To tie the global creativity experiment together Crayola took the art received back to where it all began in Smithville, TX. Where we surprised Caydence with the impact that her creativity had on the world.
Backed by proprietary research showing that color significantly sparks creativity and evokes emotion, the campaign aims to reframe creativity as a vital life skill.
Ultimately, Creative Acts of Color is a call to action to recognize and nurture creativity in everyone, reinforcing Crayola’s mission to inspire lifelong growth through self-expression.
The campaign is a true sign of the power of integration, with dentsu X and Dentsu Creative co-collaborating on the campaign strategy to utilize best in class media and messaging practices that amplify Crayola's message and reach audiences at scale.
The film will run across YouTube, TikTok and Instagram paid channels and Crayola’s owned channels.
This professional campaign titled 'Creative Acts of Color' was published in United States in August, 2025. It was created for the brand: Crayola, by ad agencies: Dentsu Creative and Dentsu X. This Film medium campaign contains 2 media assets. It was submitted 3 months ago.
Credits
Crayola
Victoria Lozano, CMO
Mimi Dixon, Senior Director Brand Activation
Connie Walker, Manager, PR
Cheri Sterman, Senior Director, Education
Anna Roca, Head of Partnerships
Caitlyn Heil, Social Media Activation
Nichole Koszi, Senior Manager, Digital & UX
Kailee Baylor, Senior Manager Marketing
Dentsu Creative
Creative:
Ryan Paulson, CCO
Brian Eden, ECD
Allison Miller, GCD
Kelly Jenkins, GCD
Annie Blasberg, Associate Art Director
Hannah Levin, Associate Copywriter
Production:
Ed Zazzera - EVP, Integrated Production
Todd Scheifele, EP
Rose Rossi, Sr. BA
Account:
Ashley Keetle, SVP
Kelsey Ann Bassel, Senior Director
Influencer
Sadie Schabdach, EVP
Lauren Azevedo, Director
Khalilah Palmer, Manager
PR
Holly Gilbert, EVP
Julie Ward, Media Relations Director
Rashidah Timothy, VP Media Relations
Sydney Winburn, Account Executive
Strategy
Ashley Bruce, SVP
Alyssa Fea, Senior Strategist
Project Management
Allison Thomas, Associate Director
Kelsey Kuntz, Project Manager
DentsuX
Megan Bah, VP
Jason Sanchez, Associate Director
Julia Hartwig, Manager
Marina Freitag, Associate
PROD CO
Hummingbird
Aqsa Altaf & John X Carey - Directors
Olivia Berlin- Managing Partner / EP
Ava Yazdani - Producer
Becky Jungmann - Director of Sales / EP
Guido Raimondo, DP
POST
Optimus
Angelo Valencia - Editor
Samantha Dunlap - Asst Editor
Carly Bickett - Asst Editor
Zach Scheitlin - Audio Engineer
Ryan Wood - Conform
Joanna Wood - Executive Producer
Helen Diep- Asst. Producer
Co3
Kath Raisch - Colorist
Jake Rioux - Producer
Music
Aaron Mercer - Co-President PMG
Heavy Duty
Score a Score
Marmoset
OTHER
Gail Jeffee Cohen, EVP Sr, Consultant
Photography
Madison Dee
Cesar Enriquez
