Description
Minecraft is a game about creation…and destruction. Millions of players spend hours each day mining, crafting, and collecting, only to sometimes have it all come crashing down. So AKQA and Minecraft partnered with the original cube—Ice Cube—to launch a social-first campaign to help players make the case to get back what they’ve lost.
This professional campaign titled 'Claims Adjuster Ice Cube ' was published in United States in August, 2025. It was created for the brand: Minecraft, by ad agency: AKQA. This Film and Integrated media campaign is related to the Gaming industry and contains 2 media assets. It was submitted 3 months ago.
Credits
Client: Microsoft / Mojang Studios
Director, Social & Influencer: Sean Flanery
Senior Social Lead: Anthony Toczek
Senior Manager, Licensing & Partnerships: Rebecca Miller
Senior Creative Director: John Yamamoto
Producer, Franchise Creative & Design: Ani Grey
Senior Art Lead: Joule Garvin
Agency: AKQA
Group Creative Director: EB Davis
Associate Creative Director: Cam Giblin
Design Lead: Forrest Fain
Copywriter: Ted Masterson
Senior Motion Designer: Allan Langer
Executive Producer: Liz Jones
Executive Producer: Thomas Martin
Executive Business Director: Ed Davis
Program Director: Grant Skalak
Senior Project Manager: Alex Clewell
Group Strategy Director: Adam Zeller
Director: Fatal Farm
MD/EP: Dal Wolf
EP: Traci Carlson, Rich Peete
Producer: Melissa Morgan
DP: Mark Jeevaratnam
Art Direction: Chris Ahsley
Edit/Post-Production: Uncles Unlimited
Editor: Joe Stakun
Editor: Dan Colanduno
Post Producer: Joanie Arbogast
Assistant Editor: Evan Smith
Colorist: Bossi Baker
Music: BUTTER Music and Sound
CCO: Andrew Sherman
EP: Annick Mayer
ECD: Tim Kvasnosky
Sr Producer: Stone Irr
Associate Producer: Kriston Poindexter
Composer: Dan Zank
