Create with M&M's

With the intention of strengthening that M&M's are much more than just a chocolate, but also represent fun, creative and memorable moments in life, the "#createwithM&M's" campaign was developed. During the video, it is shown how chocolate is present in these moments of creativity throughout the consumer's life, from childhood to adulthood. Whether it's coloring a little girl's artwork by transforming into a beautiful yellow sun, or serving as a sweet inspiration for a fine artist. The campaign invites consumers to share their artwork inspired by the product, be it their culinary creations, drawings and paintings or even creative videos with chocolate as the protagonist. In this way, it is a unique opportunity for consumers to show their creative side, connect with other fans of the brand and have fun during the creative process.