Create with M&M's

School: Agência Chapéu


With the intention of strengthening that M&M's are much more than just a chocolate, but also represent fun, creative and memorable moments in life, the "#createwithM&M's" campaign was developed. During the video, it is shown how chocolate is present in these moments of creativity throughout the consumer's life, from childhood to adulthood. Whether it's coloring a little girl's artwork by transforming into a beautiful yellow sun, or serving as a sweet inspiration for a fine artist. The campaign invites consumers to share their artwork inspired by the product, be it their culinary creations, drawings and paintings or even creative videos with chocolate as the protagonist. In this way, it is a unique opportunity for consumers to show their creative side, connect with other fans of the brand and have fun during the creative process.

This student campaign titled 'Create with M&M's' was published in Brazil in March, 2023. It was created for the brand: M&M's, by ad school: Agência Chapéu. This Design, Digital, and Film media campaign is related to the Confectionery, Snacks and Food industries and contains 1 media asset. It was submitted 12 months ago.


Advertising Agency: Agência Chapéu, Ribeirão Preto, Brazil
Production Company: Centro Universitário Barão de Mauá, Ribeirão Preto, Brazil
Art Director: Vitor Sávio and Bianca Nonaka
Animator/Motion Designer: Maria Fernanda Sombrero
Copywriter: Lorenzo Ferlin
Graphic Designer: Vitor Machado
Producer: Lorrayne Bagatini


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