Description
One in five cancer patients don’t die from cancer, they die from malnutrition. Creamotherapy aims to tackle this often-overlooked issue - by reimagining nutritional support for cancer patients through Nutri-Ice.
Developed using patented advanced microencapsulation technology, Nutri-Ice delivers essential nutrients in a food that patients actually want to eat, overcoming many common problems for cancer patients: mouth ulcers, nausea, altered taste and smell, food aversion and loss of appetite.
Nutri-ice is currently used in over ten hospitals and Creamotherapy will continue to be rolled out across healthcare settings, educating clinicians of the need for better nutritional options that patients actually want to eat while delivering the nutrients and protein they need while on treatment as well as off if it. Returning a renewed sense of joy during the treatment journey.
This professional campaign titled 'Creamotherapy' was published in United Kingdom in March, 2025. It was created for the brand: My Doctors Recipe, by ad agency: Havas Lynx. This Design medium campaign is related to the Food and Health industries and contains 1 media asset. It was submitted 6 months ago.
Credits
Advertising agency: Havas Lynx, Manchester, UK
Post Production Agency: Prose on Pixels, Manchester, UK
Brand: My Doctors Recipe, Dornoch, Scotland
Medical Director and Co Founder: Dr Jon Krell
Managing Director: Alan MacKenzie
Chief Executive Officer: Claire Knapp
Chief Creative Officer: Alex Okada
Executive Creative Director: Chris Wellard
Chief Medical Officer: Vernon Bainton
Medical Scientist and Nutritionist: Dr Federica Amati PhD RNutr
Medical Advisor: Dr John Brinsley
Creative Director: Richard Hague
Copywriter: Chris Will
Art Director: Ben Neilson
Lead Designer: Femi Anderson
Planning Director: Dan Bryne
Senior Account Manager: Lauren Thompson
Post Producer: Richard Berry
Integrated Producer: Femi Anderson
Production Assistant: Bella Fix
Producer: Annabelle Marshall
Content Creator: Dila Cuhadar
Content Creator: Elvin Musiriza
Producer: John Fisher
Senior Editor: Chris Johnson
Senior Motion Graphics Artist: Stephen Ryan
Videographer: James Walton
3D Motion Graphics Artist: Cade Nicholas
Prost Production Manager & Senior Editor: Dan Lord
Head of Artwork: Mike Sweeney
Senior Planning Executive: Amy Settle
Junior Medical Writer: Zac Tait
