Through a small investment of paper bags distributed in stores pedestrians were turned into free outdoor advertisements for Shumensko Beer.
This professional campaign titled 'Crate bag' was published in Bulgaria in January, 2010. It was created for the brand: Shumensko Beer, by ad agency: Miami Ad School. This Direct medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 14 years ago.
Advertising School: Miami Ad School, Europe
Art Director: George Kasabov