Description
It weighs 50lb (22.6kg) and has a bulk weight consisting of high-density, heavy metal beads. It’s what Supercell, the makers of real-time multiplayer mobile game Clash Royale, believes is “quite possibly” the world’s heaviest phone case.
The case, which took 600+ man hours and 16 people to design and bring to life, was created to mark the launch of two of the most heavyweight Card Evolutions in Clash Royale. Since last week, two of the game’s most feared characters - P.E.K.K.A and Mega Knight - have become even stronger in their ‘Evolution’ forms.
For the case’s first playtest, Clash Royale teamed up with legendary strongman and internet personality Eddie Hall. Both Hall and fans alike struggled to get to grips with the device as they played the game on the eve of UFC 306 in Las Vegas, where game developer Supercell promoted its titanic in-game event at Sphere.
Even with a more modest 25lb (11.3kg) version of the heavyweight device, fans continued to feel the strain of the P.E.K.K.A. vs. Mega Knight challenge.
Eddie Hall said: “It’s the most fun I’ve had playing a game while working out at the same time. I challenge anyone to get through a three-minute round of Clash Royale while holding this case!”
Clash Royale is a fast-paced 1v1 strategy game where your aim is to destroy your opponent’s Towers. To do this, you collect Cards and build a team from more than 100 powerful troops, which you command in the arena to try and outsmart your opponent. To join Eddie Hall and millions of players worldwide in the Clash Royale arena, download the game on iOS or Android.
This professional campaign titled 'The World’s Heaviest Phone Case' was published in United States in September, 2024. It was created for the brands: Clash Royale and Supercell, by ad agency: DAVID New York. This Integrated medium campaign is related to the Gaming industry and contains 3 media assets. It was submitted 18 days ago.
Credits
CLIENT: Supercell Oy - Clash Royale
Head of Live Games Marketing: Iwo Zakowski
Brand Marketing Manager: Erol Tekkanat
Marketing Producer: Freddy Herneoja
PR Manager: Jonathan Howard
Growth Marketing: David Edwards
Social Media and Reputation: Pedro Alvim
Social Media Manager: Joao Freitas
AGENCY: DAVID New York
Partner & Global CCO: Pancho Cassis
Global COO: Sylvia Panico
MD: Luiza Prata Carvalho
CCO: André Toledo
Creative Director: Linus Oura
Associate Creative Director: Guilherme Pinheiro
Sr. Copywriter: Luca Trincanato
Sr. Art Director: Victoria Rocha
Global Strategy Officer: Paula Vampre
Group Strategy Director: James Mitchell
Strategist: Brooklyn Carey
Group Account Director: Brett Niebling
Account Supervisor: Luisa Prado
Head of Production: Brenda Morrison Fell
Producer: Thiago Zveiter
Director of Business Affairs: Barbara Karalis
Business Affairs Manager: Catalina Peña
Global PR Director: Sandra Azedo
Production: Whiskey Bear
Director: Bad Weather (Peter Vass & Sam Milman)
EP / Founder: Ben Murphy
Head of Production: Michael Tamburrino
Producer: Josh Martinez
Production Coordinator: Kenyon Robertson, Jazmin Martinez
LOS ANGELES UNIT
DP: Steven Moses
1st AC: Dennis MacDonald
2nd AC / DIT: Grant Duncan
Gaffer: Andrea Sachs
Best Boy Electric: Robert Quinn
Key Grip: Paul Giacalone
Best Grip: Chris Stalsworth
Production Designer: Tim Ford
Propmaster: David Duarte
Stills Photographer: Christopher Shintani
Stills Assistant / Digitech: Joe Beckley
Production Assistant: Cesar Mojica, Isaiah Goltara, Robert Gillard
LAS VEGAS UNIT
Camera Operator (A CAM) Denis Bosnjakovic
Camera Operator (B CAM) Taylor Miller
1st AC (LA prep): Joshua Wordel
1st AD: Ross Armenta
2nd AD: Amanda Dodge
Gaffer: Alex Miller
Stylist: Amber Thomson
Stylist Assistant: Carrie Daly
Hair & Makeup: Natasha Chamberlin
Hair & Makeup: Assist Suzan Tanabe
Sound Mixer Mike Banton
Prop Assistant: Lesley Ryland
Art PA: Erik Nunez, Anthony DeFeo
Locations: Rich Bokides
Medic: Chris Hilton
Production Assistant: Cesar Mojica, Michael Thompson, Rene Ortiz, Steve Stelle, Chris P Anderson
Product Manufacturing: Street Factory
Executive Vice President: Aurora Bell
Executive Producer: James Krajsa
Producer: Grace Miller
Director of Integrated Projects: Caleb Barton
Director of Fabrication: Brandon Regner
Project Manager: Sam Madill
Fabricator: Robert Butters
Director of Logistics: Kevin Mossing
Edit: Whiskey Bear
Editor: Bad Weather
Post-Production: Tunnel Post
Color: Shirley Luong
VFX Producer: Zach Stoltzus
VFX Artist: Zach Stoltzus, Hailey Ruffner
Conform: Shirley Luong
Music & Sound: Yessian Music
CCO: Brian Yessian
Head of Production: Michael Yessian
Executive Producer: Evelyn Brown
Sound Design and Mix: Jacob Wolfe
Studio Assistant: Lilly Gitlitz
