Focusing on listening instead of being heard, CPI found a different use for twitter by turning it into an Investigative tool of 2000 free correspondents.
This professional campaign titled 'CPI Twitter Correspondents' was published in Puerto Rico in September, 2012. It was created for the brand: Centro de Periodismo Investigativo, by ad agency: DDB. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: DDB Latina, Puerto Rico
Creative Directors: Enrique Renta, Manuel Bordé, Santiago Cuesta
Art Directors: Luis Figueroa, Juan Carlos López
Copywriters: Manuel Bordé, Santiago Cuesta
Digital planners: Jose Ramón González, Janette Robles