B 33

Agency: Jung von Matt


This project was developed from the beginning as a collaboration between Kaspen JVM x Wolfberg. The initial idea was to stir up the usually conservative beer communication with something wierd, Budvar as a quite classic beer is coming with their first bitter lager, which is big deal for its consumers. So therefore also this project was a mixture of different filmmaking approaches and technics out of the beer world. The project was very freestyle, a continous puzzle till the final edit an experiment project with complete freedom given to the production.

This professional campaign titled 'B 33' was published in Czechia in April, 2020. It was created for the brand: Budvar, by ad agency: Jung von Matt. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 4 years ago by Vaclav Sladek of Creative Embassy.


Advertising Agency: Kaspen Jung von Matt Prague, Prague, Czech Republic
Director: Wolfberg
Production House: Creative Embassy

Muscular Dystro...


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