Around annual billing time, Yorkshire Water experiences a dip in customer satisfaction and positive brand perception.
The ‘Course it's better’ campaign by Cogent draws on the heritage and folklore of Yorkshire, and rallies regional pride and positivity towards the brand.
Living across outdoor, social media, press advertising, giveaways and more, Cogent created a range of content that the people of the county could really get behind.
This professional campaign titled ''Course It's Better' was published in United Kingdom in March, 2017. It was created for the brand: Yorkshire Water, by ad agency: Cogent. This Film medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Cogent, Birmingham, England
Creative Director: Richard Payne
Art Director: Sam Armistead
Copywriter: Alex Fraser
Producer: Rae Reeves
Animator: Joel Veitch
Strategy: Dan Neville