Furry couches

Agency: Mass Digital




Over the years, there have been more and more pets in our homes, and keeping furniture fur-free is not an easy task.

Inspired by this reality, Electrolux is launching "Furry Couches," a new campaign to introduce its pet-friendly vacuum cleaners, exaggerating what happens in petlovers homes, demonstrating that we can live better with our furry friends.

This professional campaign titled 'Furry couches' was published in Colombia, Ecuador, and Peru in August, 2023. It was created for the brand: Electrolux, by ad agency: Mass Digital. This Direct, OOH Outdoor, and Print media campaign is related to the Household Products and Pets industries and contains 2 media assets. It was submitted 8 months ago by david patiño of Mass digital.


Advertising Agency: Mass Digital, Bogotá, Colombia
General Creative Director: David Patiño
Creative Director: Miguel Leal - Andres Homez - Jorge Botia
Art Director: David Patiño - Andres Homez - Jorge Botia
Copywriter: Miguel Leal - Claudia Ávila
Account Director: Luisa López
Brand manager: Camila Galeano
Retouch: Golden Image


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