As Close As It Gets

Agency: MullenLowe Singapore


MullenLowe Singapore produced a collection of bizarre, humorous and entertaining films in the first brand campaign for PRISM+, a leading consumer tech company in Singapore. The campaign takes ‘up close and personal’ to a whole new level of immersion, where three films follows typical TV viewers, such as a couple in pajamas or an old aunty, who find themselves lost in worlds where they have until now only been able to witness as a viewer, on a screen.

Whether it’s the intensity of a rock concert or the tension of a classic interrogation scene, these viewers are so immersed they become a part of the action. Turning common TV tropes on their head, the films bring to life the high level of audiovisual immersion delivered by PRISM+’s QLED TV and sound systems.

This creative vision was brought to life by Thailand’s award-winning master of surrealist comedy, Wuthisak "Un" Anarnkaporn from FACTORY01, supported by post-production outfit THEQUIETLAB Singapore and Bangkok.

This professional campaign titled 'As Close As It Gets' was published in Singapore in August, 2023. It was created for the brand: PRISM+, by ad agency: MullenLowe Singapore. This Content, Digital, and Film media campaign is related to the Electronic Devices and Electronics, Technology industries and contains 3 media assets. It was submitted 8 months ago.


Advertising agency: MullenLowe Singapore, Singapore
Production company: FACTORY01
Post-production company: THEQUIETLAB
Director: Wuthisak "Un" Anarnkaporn
Executive Creative Director: Ang Shengjin
Executive Creative Director: Daniel Kee
Head of Art: Loh Seow Khian
Senior Art Director: Claudius Keng
Senior Copywriter: Ernest Chin
Senior Copywriter: Ernest Kok
Senior Copywriter: Peh Xin Ying
Copywriter: Yip Su Ann
Director of Integrated Production: Julie Chua
Account Management: Cho Jia Li


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