Corruption City

Agency: Grey

Corruption City


Context: Colombia is facing significant challenges in combating corruption, with bribery, diversion of public resources, and use of public office for private gain being among the most prevalent forms of corruption in the country; unfortunately, corruption has become all too common topic for Colombian society, with daily media headlines denouncing the mismanagement of public funds and abandoned public construction projects meant to improve the lives of millions of people.

Idea: A dream city that puts together in one place $6,7 billion dollars in public projects that Colombians paid for in full with their taxes, projects that, in real life, were left half complete or not done at all, because the money was deviated!

Execution: Publimetro - Colombia's leading independent media – developed Corruption City a video game in which everyone loses, that presents a mega-city valued at US $6.7 billion, designed for 2 million people with a substantial public infrastructure, whose cost is equivalent to the public financing of 1,400 unfinished works. Through gameplay, players can become virtual citizens, learn about projects cost, contractors, locations, and the total cost, as well as how much each Colombian paid out of their own pocket and sign a petition demanding that authorities reactivate unfinished or abandoned projects.

This professional campaign titled 'Corruption City' was published in Colombia in May, 2023. It was created for the brand: Publimetro, by ad agency: Grey. This 360°, Digital, and Integrated media campaign is related to the Gaming, Media, and Public Interest, NGO industries and contains 4 media assets. It was submitted 3 months ago by Senior Copywritwr: Camilo.


Cliente: Publimetro Colombia
Editorial Director: Alejandro Pino Calad
Advertising Agency: GREY COLOMBIA
Global Chief Creative Officer: Javier Campopiano
President / Chief Creative Officer LATAM: Diego Medvedocky
President / Chief Creative Officer: Juan Jose Posada
Chief Executive Officer: Jorge Serrano
General Creative Director: Juan Cárdenas, Sebastián Benítez González
Creative Director: Oscar "palomo" Munoz
Copywriters: Camilo Garzón Rengifo, Lina María Camargo
Art Directors: Charles Andara Soto, Jorge Calderon
Head of digital: Maria Paula Medina Ayala
Production Director: Andrea Garcia Arias, Townhouse
Executive Producer: Johanna Salazar - Townhouse
3D City Development: Solid Studio Arch
Web Development: Halltec
Game Development: Atomic Studio SAS
Audiovisual Production: Macarena
Directors: Cristian Roncancio, Aicardo Zapata (Pájaros)
Music: Camilo Lucena - Machina
Postproduction: Cristian Andrés Garzón Castillo - Townhouse
Chief Reputation Officer: Florencia Kessler
PR agency: Talkability LLC
Head of Global Creative Excellence: Maru Sokolowski

The Six Premier...
Great Western R...


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.