The objective of this Snapchat lens was to make Coors Light top of mind for Snap users during Memorial Day Weekend. Our goal was to raise brand awareness and consideration among a younger demographic of drinkers.
This professional campaign titled 'Coors Light : Memorial Day Lens Entry' was published in United States in May, 2018. It was created for the brand: Coors Light, by ad agency: MDC Partners. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 5 years ago.
Entrant Company: 72andsunny, USA
Account Executives: Sara Sabzehzar, Mercedes Senior
Art Director: Brooke Baty
Copywriters: Maddie McDowell, Amanda Kim
Art Director: Leslye Graham
Creative Director: Rob Teague
Production Company: Snapchat
Holding Company: MDC Partners