Coors Light

Chill Starters

Agency: Rethink


2020 was anything but chill. So to help Canadians get some closure, Coors Light shredded the suckiest news of the year and turned them into fire starters. Watch it burn and enjoy the catharsis while chilling with a cold one.

This professional campaign titled 'Chill Starters' was published in Canada in December, 2020. It was created for the brand: Coors Light, by ad agency: Rethink. This Direct medium campaign is related to the Alcoholic Drinks industry and contains 6 media assets. It was submitted over 3 years ago by Creative Director: Xavier Blais of Rethink.


Advertising Agency: Rethink, Montreal, Canada


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