With the NBA regular season coming to a tense close, it’s easy to get swept up in the game when it feels like every second counts. Sometimes, fans need a timeout to chill when the stakes are high. As the Official Beer of the Toronto Raptors, Coors Light wants to help by introducing the first piece of fan gear that is designed to maximize chill: the Coors Light Raptors Weighted Hoodie.
Using the same technology as a weighted blanket, which is popularly known for its calming properties, the 10-lb Coors Light Raptors Weighted Hoodie should be worn during games so fans can chill through buzzer-beating, couch-coaching, high-pressure moments with ease.
This professional campaign titled 'Coors Light Raptors Weighted Hoodie' was published in Canada in April, 2021. It was created for the brand: Coors Light, by ad agency: Rethink. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 1 year ago by Communications Manager: Sara Lemmermeyer of Rethink.
Advertising Agency: Rethink, Toronto, Canada