Description
This summer, Coors Light is reestablishing itself as the champion of cold in Québec by temporarily changing its tagline to embrace quintessentially Québecois vernacular.
The campaign, T'en veux une frette? (Want a frette one?) leverages a local slang term for 'colder than cold' – frette – to remind Québeccers that they don't just want a cold beer, they want a frette beer, through a series of humorous vignettes showcasing Québeccers' strong preference of frette . The situations pay off with a twist to the brand's current tagline, Want a cold one? with T'en veux une frette?
This professional campaign titled 'Coors Light "Frette" ' was published in Canada in June, 2026. It was created for the brand: Coors Light, by ad agencies: Publicis Média Connect and Rethink. This OOH Outdoor medium campaign contains 9 media assets. It was submitted about 3 hours ago.
Credits
Date of First Appearance: June 8th, 2026
Title: T’en veux une Frette?
Client: Molson Coors Beverage Company - Coors Light
Agency: Rethink
Global CCO: Aaron Starkman
CSO: Sean McDonald
Executive Creative Director: Xavier Blais
Copywriter : Jean-Christophe Diaque, Yannick De Martino
Art Director: Élisa Serin-Leroux, Léa Laure Bergeron
Head of Strategy: Pascal Routhier
Account Services: Samantha Isings, Alex Lefebvre
Producer: Marie-Pier Lavoie-Sigouin
Senior Integrated Producer: April Haffenden
Studio Artist: Darina Kosikova
Head of Public Relations: Meredith Burns
Public Relations Group Account Director: Sara Lemmermeyer
Public Relations Director: Chenda McKissick
Public Relations Manager: Èle Thibault, Joëlle Paquette
Public Relations Coordinator: Christina Avril-Dieudonné
Client: Molson Coors Beverage Company
Brand: Coors Light
Client Email: veronique.foucaud@molsoncoors.com
Senior Marketing Director, Global Brands: Michelle Ramos
Senior Marketing Manager, Coors: Sarah Robson
Brand Manager, Coors Light: Véronique Foucaud
APR: Lori Estabrooks
Production Company: NOVA FILM
Director: Francois Lallier
Producer: Dominik Beaulieu
Project manager: Stéphanie Corriveau
DOP: François Gamache
Art Director: Grégoire Steunou
Stylist: Audrey Fontaine
Montage: Olivier Binette
Post-production: Arketype
Colorist: Charles-Étienne Pascal
Sound Studio: Circonflex / Josée-Anne Choquette
Sound Engineer: René-Pierre Guérin
