Description
As part of a long-term partnership with AAA game studio Bungie, Kurppa Hosk has been working as the lead creative agency to help launch its newest game, Marathon.
Kurppa Hosk helped craft an immersive, world-building campaign that bridged in-game experiences with real-world interactions - seamlessly integrating marketing, world-building and community engagement - to make audiences excited to be a part of the universe, even before the game went live.
The launch campaign kicked off with a high impact gameplay reveal in April 2025, amplified by a series of experiential and interactive activations as part of an ambitious ARG (Alternate Reality Game).
Other deliverables included the creation of fidelity graphics, worldbuilding iconography, faction brand identities, always-on social content and paid advertising driven by in-game capture, groundbreaking use of community platforms, innovative merchandise, and creator partnerships.
Kurppa Hosk is continuing the partnership with Bungie following launch, now working to deepen the player experience through another ARG which blends in-game activities with real world experiences.
This professional campaign titled 'Bringing Marathon to life' was published on March 06, 2026. It was created for the brand: Bungie, by ad agency: Kurppa Hosk. This Content, Design, and Experiential media campaign is related to the Gaming industry and contains 8 media assets. It was submitted 26 minutes ago.
Credits
Creative Agency: Kurppa Hosk
Account Management: Adam Gräsberg, Alexander Kouznetsov, Oscar Merry.
Creative: Gustav Lindberg, Josh Erickson, Nils Westgårdh, Paul Martinsson.
Design: Benjamin de Jager, Carl Herner, Isabelle Sjö, Johanna Lundberg, Juliette Oudot, Kristofer Johansson, Leo Drakenberg Renander, Niklas Iacovoni, Thomas Kurppa, Tobias Gerhardsson, Tom Menchini, Valentine Ichterz.
Engineering: Bill Rosander, Danial Rahim Zadeh, Jesper Weissglas, Jimmie Friberg, Jod Wongphayak, Julian Hedén, Kateryna Babynina, Mark Tierney, Miguel Arino, Oliver Redondo, Simon Nordberg, Simon Törnqvist, Viktor Sosiedko, Viktor Åsbrink.
Industrial Design: Anders Zeijlon, Mårten Lundberg, Neil Woolfries, Robin Gustafsson, Victor Johansson.
Production: Alvin Tham, Anton Ronsjö, Erin Biafore, Jacob Goldberg, Jacob Hicks, Jenny Eckerud, Marcel Rodriguez.
Strategy: Hanna Bergström, Isa Agaton Liljestrand, Ross Keatley Thoms.
Client: Bungie
Philip Asher, Nick Clifford, Brian Austin, Eunice Sanchez, Garret Morlan, Eric Littlejohn, Paul Perscheid, Nikki Brown.
