Baskin Robbins

Seize the Yay

Agency: 22Squared


Baskin-Robbins is introducing a new commercial to promote its seasonal, holiday-themed ice cream cakes as part of its ongoing campaign, “Seize the Yay.” The latest work on their iconic Turkey Cake was created in collaboration with the ice cream brand’s agency of record, 22Squared.

The :15 spot reintroduces this year’s cult-classic Turkey Cake, staying true to relatable, authentic scenarios that encourage consumers to celebrate any moment – both big and small. Baskin-Robbins in partnership with 22Squared will also create social-first content to promote the Turkey Cakes across Baskin-Robbins’ owned channels, Meta, Snapchat and TikTok.

While there are so many dessert offerings during the holiday season, Baskin-Robbins is the premiere source that offers unique and customizable ice cream cakes that fit with every occasion.

This year, the cult-classic Turkey Cake returns for another Thanksgiving appearance. The cake is decorated with iconic sugar cone legs and covered in caramel praline glaze, Baskin-Robbins’ take on a roasted turkey is made to look like it’s fresh out of the oven but filled with any flavor of delicious ice cream you’d like.

This professional campaign titled 'Seize the Yay' was published in United States in November, 2023. It was created for the brand: Baskin Robbins, by ad agency: 22Squared. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted 21 days ago.


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