Description
With financial and digital scams on the rise in India, the National Payments Corporation of India (NPCI), the custodian of the Unified Payments Interface (UPI), wanted to raise awareness about the various tricks and tactics used by scammers. Instead of partnering with a trending celebrity, NPCI sought the help of India’s oldest and most relatable influencer — The Common Man. Created by legendary cartoonist R.K. Laxman, The Common Man was a popular comic character who regularly appeared in newspapers, bringing important issues of the common man to light. His nonchalant stature and signature humour became iconic, making him a widely recognised character. Leveraging this ever-loved icon, NPCI, along with The Times of India, launched #ConmanVsCommonMan, a print ad comic series that raises awareness about prevailing scams. The comic series humorously illustrated The Common Man outwitting a ‘Conman’, who is trying to trick him with the latest scam. Each comic, done in the same style and humour as the vintage Common Man series, was unique, addressing and educating the viewers on a particular scam in very simple language. These comics were published fortnightly in 5 languages in leading newspapers like The Times of India, The Economic Times, Vijay Karnataka, The Maharashtra Times and Navbharat Times. By reviving the original comic strip format, NPCI evoked familiarity, showcasing The Common Man as the face of scam safety.
This professional campaign titled '#ConmanVsCommonMan' was published in India in October, 2024. It was created for the brands: National Payments Corporation of India and The Times of India, by ad agency: tgthr.. This Print medium campaign is related to the Finance and Public Interest industries and contains 4 media assets. It was submitted 6 months ago.
