Description
FCB Ulka’s #NoConditionsApply campaign for Times of India aims to change the 400-year-old Bengali Hindu ritual of Shindoor Khela from one of division to one of inclusion. During this custom, married women come together to celebrate their marital status, while others – namely single women, divorcees and widows, as well as the gay and transgender community – are forced to look on, uninvited. #NoConditionsApply creates a newly inclusive Shindoor Khela: narrated by various unmarried women from the community, the film presents the point-of-view of these onlookers, and gives them a voice for change. This new celebration embraces all women, regardless of background or social identity, to transform the long-held tradition of division into a tradition of sisterhood.
This professional campaign titled '#NoConditionsApply' was published in India in November, 2017. It was created for the brand: The Times of India, by ad agency: FCB. This Film medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 7 years ago.
Credits
Advertising Agency: FCB Ulka, India
Creative Partner: Fred Levron
Chief Creative Officer: Swati Bhattacharya
National Creative Director: Surjo Dutt
Creative Team: Shailesh Khandeparker, Romit Nair, Donovan D’souza, Arijit Gupta, Arijit Sengupta, Abhijeet Ray, Anusheela Saha, SV Srinath, Gayatri Sriram, Ranit Mukherjee, Aurdhendu Banerji
Account Management: M N Damodaran, Vineeta Arora
Planning Team: John Thangaraj
Director (TVC): Amit Roy
Producers: Kirk Dias, Ramel George
Production House: The Bakery Films
