In response to the national toll of Covid - 19 positive cases, resultant deaths and an acute shortage of medical masks for medical professionals and frontline workers, India’s leading English daily, The Times of India raised a country-wide call to all Indians, to make and wear their own masks at home with their #MaskIndia movement.
Conceptualized by Wunderman Thompson South Asia, the movement empowered every citizen of the country to take charge of protecting themselves, their families and communities — encouraging individual action and responsibility among Indians, getting them ready to fight the single largest fight our generation has seen, globally. The campaign also focused on proper sanitation and disposal of the masks.
This professional campaign titled '#MaskIndia' was published in India in May, 2020. It was created for the brand: The Times of India, by ad agency: Wunderman Thompson. This Film medium campaign is related to the Media and Public Interest, NGO industries and contains 1 media asset. It was submitted over 2 years ago.
Advertising Agency: Wunderman Thompson South Asia
Chief Creative Officer: Senthil Kumar
Executive Creative Director : Sundeep Sehgal
Creative Director: Sandeep Bagga
Senior Creative Director: Rattan Jyot
Copywriter: Binoy Sarkar
Senior Vice President & Managing partner: Joy Chauhan
Executive Business Director & VP: Neetika Aggarwal
VP & Client Servicing Director: Bhavana Dogra
Account Director: Amrita Hazari
Account Executive: Pia Singh
Senior Vice President & National Planning Director: Pinaki Bhattacharya
Executive planning Director & VP: Shweta Khosla
Account Planning Director: Sulagna Chanda