ADVERTISING

Description

When Activision Publishing, announced Tony Hawk’s™ Pro Skater™ 1+2, gamers around the world celebrated. In Brazil, however, there was an even bigger commotion. Fans of skateboarding, music, and video games wanted more. They wanted the music of Charlie Brown Jr. – one of the most popular Brazilian bands among skaters – to be included in the game’s soundtrack. In the end, the song “Confisco” was added to the game!
Now, Brazilians can both play a remastered version of the nostalgic game while listening to “Confisco” and watch previously unreleased footage of band in a never-before-seen music video, released to celebrate the game’s launch in Brazil on September 4th and the inclusion of the band’s song in the game’s soundtrack.
The game also includes more connections with the Brazilian audience. Players can choose to play as Bob Burnquist, the greatest medalist in the history of the X-Games, or Letícia Bufoni, one of the most successful skaters in the world today.
In the year that lead singer Chorão would have turned 50, all the love he had for skating and for music will be eternalized in Tony Hawk's Pro Skater 1+2.

This professional campaign titled 'Confisco' was published in Brazil in September, 2020. It was created for the brands: Activision and Tony Hawk's Pro Skater, by ad agency: Crispin Porter + Bogusky. This Film medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted over 1 year ago by PR: Leticia of Tre Assessoria.

Credits

Advertising Agency: CP+B Brazil
CCO: André Kassu, Marcos Medeiros
Creative Director: Marcelo Rizério
Creatives: Pedro Rosas, Pedro Galdi
Illustration: Marcos Medeiros
Agency Producer: Ana Paula Casagrande, Fabíola Camilo, Julia Oliveira
Planning Team: Rafael Lavor, Mickael Prass, Matheus Teixeira
Account Team: Renata Wirthmann, Milena Braune, Tamyris Ferreira, Robson Miguel
Media Team: Rodrigo Medeiros, Victor Berto
Project: Nathália Beividas
Production Company: Sugarcane Filmes
Director: Igor Selingarde, Diego Locatelli
Photography Direction: Heitor Pontes, Diego Villamarin / Valette
Drone: Nani Jackson
Executive Production: Igor Selingarde
Account (Sugarcane Filmes): Gabriel Gonzaga
Production Director: Murilo Paiva
Editing: Allex Deracco
Editing Assistant: Victor Bertonha
Post Production: Vinicius Kahan, Gabriel Fontenele, Henrique Trendo
3D Skate Animation: The End Post, Sarinho, Gusmão
Color Grading: Junior Xis
Gaffer: Franklin Closel
Art Director: Thiago Cusack
Objects Producer: Patrícia Di Giorgio
Producer: Fellipe Zamberlan
Influencers' agency: MField
Copyright: Sony / ATV Brazil
Phonogram: Universal Music
Sound Producer: Audioman
Client’s Approval: Marcelo Teracini, Anadege Freitas, Loic Olichon

Mankind Pharma
United Nations

ADVERTISING

iStock Essentials

Top down view of colorful illumi...

Artist: gleitfrosch

iStock Signature

Gamer Room

Artist: imaginima

iStock Signature

Rear view of a gaming setup with...

Artist: mikkelwilliam

iStock Essentials

Video gaming console. Man playin...

Artist: simpson33

iStock Essentials

Game on, Neon game controller or...

Artist: iNueng

iStock Signature

Glowing Arrow Video Game Background

Artist: filo

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.