Description
Microsoft wanted to show software sales staff that Windows breaks down the walls in customers’ lives. So they showed them what that felt like by putting the letter in a concrete envelope, complete with a hammer to smash it open. The letter invited them to join a sales promotion where they could win a trip to where the Berlin Wall used to be.
This professional campaign titled 'Concrete Envelope' was published in New Zealand in August, 2009. It was created for the brand: Microsoft, by ad agency: Y&R. This Direct medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 15 years ago.
Credits
Advertising Agency: Y&R Auckland, New Zealand
