This commercial highlights the partnership between two great brands, Betway and The Springboks. Both brands have a competitive nature. With this is mind we will use Our National Heroes competing in their everyday lives.
We want our audience to enjoy the comedy and passion of the players. We want to heighten the charisma and chemistry between them. This personifies the relationship between the two brands.
We will push the medium by using heroic angles and slow motion, this will up the anti. While we push the comedic aspects, we keep to a sport genre treatment and not make it slap stick.
This professional campaign titled 'Commitment' was published in South Africa in July, 2022. It was created for the brand: Betway, by ad agency: T&W. This Film medium campaign contains 2 media assets. It was submitted 4 months ago by Director: Directed by Mark Stry of The Star Film Co.
Executive Creative Director Gareth Whittaker
COO Jack Davis
Business Unit Lead: Sport Sanani Mangisa
Creative Director Bruce Anderson
Director Mark Strydom
Producer Alicia Geldenhuys