Comfort is knowing that he is well fed

Naturalmente Amigos is a company that makes and sells natural snacks and treats for dogs and cats. Their products are made with real protein, without chemicals or artificial preservatives. They offer dehydrated snacks and cookies, and each product is designed to improve the nutrition of people’s best friends.

The campaign
The brand needed to strengthen its communication by talking about how important it is for people to know that their pets are well fed. We found a strong insight: many pets sleep in their owners’ beds, and owners avoid moving them or waking them up. Instead, they prefer to adjust themselves in any way just to keep their pets comfortable. Based on this idea, we created a campaign through a series of ads designed with AI called: “Comfort is knowing that he is well fed.”