To inspire people to (re)style more and waste less, fabric softener brand Comfort worked with ZEE for its Vietnam pilot campaign under the brand's global restyler program.
Titled "Restyle Friday", the 1-month campaign created 4 styling concepts inspired by fashion trends in the past decades. 8000 outfits restyled and 100.000 interactions on social media were recorded, encouraging thousands of fashion enthusiasts to embrace re-wearing, repeating outfits, and celebrating forgotten items. The participation of fashion influencers, such as Thao Nhi Le, Kelbin Lei, Thuy Duong, etc. also helped spread the message.
Amidst this movement, a good laundry routine is key to having the perfect wardrobe for restyling, and Comfort products will deliver just that. Color locked in and shape retained, clothes will last for more memories to come.
This professional campaign titled '“COMFORT F/W” ENCOURAGES SUSTAINABLE FASHION' was published in Vietnam in February, 2023. It was created for the brand: Unilever, by ad agency: ZEE Agency. This Content and Digital media campaign is related to the Fashion industry and contains 3 media assets. It was submitted about 1 year ago by Thanh Tuyen.
Client: Comfort / Unilever
Creative Agency: ZEE