The city of Madrid – Spain – struggles air pollution. However, the citizens are not aware of this big issue and keep using their cars as their main means of transportation.Our idea is to make this problem visible by transforming the contamination that comes out of the exhaust pipes into colorful smoke through a newly invented tablet.
This student campaign titled 'Collution' was published in Spain in June, 2017. It was created for the brand: City of Madrid, by ad school: Miami Ad School. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising School: Miami Ad School, Madrid, Spain
Creative Director: Chus Rasines
Art Director: Mayi Blanch, Alia Littles
Copywriter: Lucía Mendezona, César Rodríguez