Description
During the Champions Trophy, Cofsils tapped into the pulse of cricket-loving India with a two-part moment marketing campaign.
In the pre-match post — "Game on, voice strong!" — we encouraged fans to cheer loudly while relying on Cofsils to protect their throats, featuring the lozenge as a cricket ball.
Post India’s win, we celebrated with — "Champions again!" — urging fans to match the team’s triumph with proud, unstoppable cheers. Here, the Cofsils lozenge transformed into the crown of the trophy, symbolizing victory and relief.
A timely and clever integration of product and passion, the campaign showed how Cofsils could support the nation’s loudest moments
This professional campaign titled 'Cofsils - Champions Trophy Moment Marketing' was published in India in March, 2025. It was created for the brand: Cofsils, by ad agency: Auburn Digital Solutions. This Digital medium campaign is related to the Health industry and contains 2 media assets. It was submitted about 2 months ago.
Credits
Advertising Agency: Auburn Digital Solutions
Social Media Trainee: Sakshi Dabre
Concept and Sr. Social Media Manager: Apoorva Deshpande
Art Director: Sneha Londhe
Sr. Animator and Video Editor: Santosh Shendkar
Sr. Video Editor: Pramod Shirsat
Social Media Head: Karishma Manvi
Associate Vice President (Communication & Strategy): Shantanu Tripathi
