Cofsils CIPLA Health

Bolo Bejhijhak

Agency: Auburn Digital Solutions


Valentine's Day Contest Post

Love Note 1 - Cofsils Brand

Love Note 2 - Quick Relief from Sore Throat in 5 minutes

Love Note 3 - Orange Flavour

Love Note 4 - Lemon Honey Flavour

Love Note 5 - Ginger Lemon Flavour

Love Note 6 - Fresh Mint Flavour

Love Note 7 - Tulsi Pudina Flavour

Valentine's Day Wish Post


This Valentine’s Day, we asked the audience to convey their feelings without hesitation.

The campaign, "Bolo Bejhijhak" aimed to create a supportive environment where individuals feel empowered to voice their feelings to their loved ones and seek assistance when needed, especially during a sore throat. The idea was to tell them that a sore throat shouldn't hold them back from saying what they want to express.

We hid 7 brand-integrated love notes on the Cofsils website and asked the audience to go ahead and find all of them. They were encouraged to share and tag their loved ones. The objective was to increase traffic to the website and garner engagement on social media.

This professional campaign titled 'Bolo Bejhijhak' was published in India in February, 2024. It was created for the brands: CIPLA Health and Cofsils, by ad agency: Auburn Digital Solutions. This Content, Design, and Digital media campaign is related to the Health and Pharmaceutical industries and contains 10 media assets. It was submitted 2 months ago.


Advertising Agency: Auburn Digital Solutions
Concept & Copywriter: Bhakti Jogadia
Art Director: Sneha Londhe
Senior Software Developer: Pramod Jaiswal
Animator: Santosh Shendkar
Sr. Video Editor: Pramod Shirsat
Social Media Head: Karishma Manvi
Associate Vice President (Martech): Mohit Arora
Associate Vice President (Communication & Strategy): Shantanu Tripathi
Executive Creative Director: Mahesh Abitkar


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