A swimming safety campaign which uses WIFI passwords at public swimming pools to encourage parents to watch their children, not their phone.
This professional campaign titled 'Passwords with a purpose' was published in Australia in December, 2016. It was created for the brand: Royal Life Saving, by ad agency: Lowe. This Experiential medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: 303 MullenLowe, Perth, Australia
Executive Creative Director: Richard Berney
Art Director: Scott Pritchett
Account Managers: Jessica Bunney, Jenna Hardie
Photographer: Elizabeth Looker