Royal Life Saving

Passwords with a purpose

Agency: Lowe


A swimming safety campaign which uses WIFI passwords at public swimming pools to encourage parents to watch their children, not their phone.

This professional campaign titled 'Passwords with a purpose' was published in Australia in December, 2016. It was created for the brand: Royal Life Saving, by ad agency: Lowe. This Experiential medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 7 years ago.


Advertising Agency: 303 MullenLowe, Perth, Australia
Executive Creative Director: Richard Berney
Art Director: Scott Pritchett
Account Managers: Jessica Bunney, Jenna Hardie
Photographer: Elizabeth Looker

Affordable Moves


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