Palm hills club, belongs to palm hills developments, the club is designed as urban community club, offering a full range of sports, spa, fitness facilities, kids playground, programs, services, and amenities. The campaign is created to feature all the usps of the club, focusing on its four main pillars, which are : Sports & Fitness, Spa, Events & Kids Nursery. The Key Visuals were created in the form of drawn playing cards, each card is drawn from a human aspect featuring each usp, Same concept artwork of the reflected double sided traditional jack & queen. Each one of us would always pick a certain card, to be his next move, which represent his needs through the club.
This professional campaign titled 'A Club of Cards' was published in Egypt in June, 2020. It was created for the brand: Palm Hills Club, by ad agency: Kinetics Digital. This Design medium campaign is related to the Hospitality, Tourism and Recreation, Leisure industries and contains 7 media assets. It was submitted over 3 years ago by Art Director: Muhamed Mostafa of Kinetics Digital.
Advertising Agency: Kinetics Digital, Cairo, Egypt
Art Director: Muhamed Mostafa
Account Director: Noran Hazem
Senior Account Executive: Nada Essawy
Managing Director: Mohamed Attia