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Currys

Beyond Techspectation

Agencies: AMV BBDO Spark

Description

Set to take the brand to an exciting new place in communicating their tech expertise, Currys has announced the launch of a new brand platform called “Beyond Techspectations”.

Created by AMV BBDO with media strategy developed by Spark Foundry, the aim of “Beyond Techspectations” is to show how Currys goes above and beyond in everything it does to deliver the best expertise, service, and the best possible prices for customers.

To kick this off, Currys are launching a comedic back-to-school campaign showing its team of experts going above and beyond to provide the perfect laptops for students starting the new term.

The suite of three TV ads is designed to surprise and humour Currys’ customers by showing that colleagues always provide the perfect tech advice when it is needed, even if that means appearing in the most unlikely places. This includes within a security luggage tray at the airport, from a vat of baked beans and bursting out of a cow costume in a field!

The ads were directed by Greg Bell through Red Studios at AMV and will run across TV, online and social media.

To compliment the TV ads, Currys are also working with TikTok influencers to create bespoke content for the platform. By popping up unexpectedly, a Currys colleague will hijack seemingly normal creator content to offer their tech expertise. This is just the start of “Beyond Techspectations”, with more campaigns planned to air over the coming months.

This professional campaign titled 'Beyond Techspectation' was published in United Kingdom in August, 2023. It was created for the brand: Currys, by ad agencies: AMV BBDO and Spark. This Film medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted 8 months ago.

Credits

Client: Currys
Brand: Currys
Campaign title: New Term Campaign
Client names: Dan Rubel, Aisling Lancaster, Martin Burke, Sam Shephard, Philip Barnes, and Shannagh Vella
Creative Agency: AMV BBDO
CCO: Nicholas Hulley and Nadja Lossgott
Creative Director: Jeremy Tribe and David Westland
Creative Team: Diccon Driver and Alan Wilson
Strategy Team: Michael Alhadeff
Account Management Team: Alex Bird, Jonny White, Annabel Jerome, and Shannon Peakman
Creative Production Partner: Trish Russell
Media Agency: Spark Foundry
Production Company: Red Studios
Director: Greg Bell
Production Co. Producer: Richard Martin
Production Co. Production Manager: Helen Turner
Offline Edit Company: TenThree
Post-production Company: 1920
Sound Studio: GCRS

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