To launch Modern Warfare II, the latest release from the Call of Duty franchise, Amplify, the global creative agency specialising in experience and culture, showcased the game’s central characters in bespoke anamorphic billboards in Los Angeles, New York and London.
Smashing through the screen, the spot shows Sergeant Johnny MacTavish, attempting a mission by cracking through a glass door. Lieutenant Simon Riley, also known as Ghost, then commands attention as he appears from the undergrowth wearing night-vision goggles.
Amplify collaborated with Inertia Studios on the 3D anamorphic with London's Piccadilly Lights providing a perfect spot for the action, a bespoke ad featuring the other Taskforce 141 operators was placed in New York’s Times Square.
This professional campaign titled 'COD's Modern Warfare II Anamorphic Billboards' was published in United Kingdom and United States in November, 2022. It was created for the brand: Call of Duty, by ad agency: Amplify. This Experiential and Integrated media campaign is related to the Gaming industry and contains 1 media asset. It was submitted 3 months ago.