Financial Fears

Agency: LUP


We all have our worries when it comes to our financial future. Now with a global recession predicted to take place in 2023, it has gotten us spooked and scared even more from making our next financial moves, like buying a house or upgrading our vehicle. Danamon, one of the most trusted banks in Indonesia wants to encourage you to conquer your financial fears and take control of your future through Danamon's trusted financial solutions with the latest Halloween campaign „Financial Fears“. #FaceYourFinancialFears

This professional campaign titled 'Financial Fears' was published in Indonesia in October, 2022. It was created for the brand: Danamon, by ad agency: LUP. This Integrated, OOH Outdoor, and Print media campaign is related to the Finance industry and contains 9 media assets. It was submitted over 1 year ago by Founder: Albert Chan of LUP.


Client: PT Bank Danamon Indonesia Tbk
Client: Florentine Arshella, Noveline Caesaria, Dicky Maharditya
Agency: Lup Agency
Executive Creative Director: Albert Chan
Creative Director: Andika Nugroho
Account Director: Ahmad Syakbani
Account Manager: Annisa Amadea Islamey
Copywriter: Irfan Zayanto, Refo Angkasa, Rizqi Prasya
Art Director: Rhein Mandala, Dedy Rukmana, Anggun Rahmawati
Motion Designer: Pratama Rafif
Illustrator: Rio Genta


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