Description
In a world brimming with unhealthy choices and toxic indulgences, many of us continue to serve ourselves these detrimental "unhealthy choices" despite being aware of their consequences. Our campaign #CocktailOfDisease vividly illustrates this concept, urging a reevaluation of our habits and a more mindful approach to health. Crafted for Apollo Diagnostics, this provocative initiative sheds light on a pressing issue: the unspoken "cocktail of diseases" we all unknowingly consume.
Our campaign cleverly used the menu format, with each cocktail given an interesting name according to the set of diseases it brings and showing per serving of habits and what you will get out of it. #CocktailOfDisease aims to challenge, inform, and inspire change. Attached is the detailed campaign, including creative assets and key messaging.
This professional campaign titled 'Cocktail of Disease ' was published in Australia, Canada, and India in February, 2023. It was created for the brand: Apollo Diagnostics, by ad agency: BEI Confluence. This Digital medium campaign is related to the Health industry and contains 4 media assets. It was submitted 4 months ago.
Credits
Agency: BEI Confluence Communication
Senior Copywriter: Chitrakshi Barthwal
Sr. Art Director: Pabitra Bagh
Account Manager: Parul Rohtagi
