In the fall of 2017, the iconic Coca-Cola wanted to show its appreciation for, and respect of, the local, the authentic, the community it is a part of. Cue the hand-crafted OOH, knitted and woven over the course of several months by the local ladies whose craft is a work of art, to tease a special Coke & Meals platform that would truly celebrate what we, as a community, hold dear: traditional Serbian cuisine, the unforgettable tastes of our country!
This professional campaign titled 'Coca-Cola Hand-Crafted Billboards' was published in Serbia in September, 2017. It was created for the brand: Coca-Cola, by ad agency: McCann. This Outdoor medium campaign is related to the Soft Drinks industry and contains 3 media assets. It was submitted over 5 years ago.
Advertising Agency: McCann Beograd, Belgrade, Serbia
Creative Director: Jana Savić Rastovac
Digital Creative Director: Vladimir Ćosić
Art Directors: Lidija Milovanović, Kristina Jovanović, Miroslav Pavlović
Copywriters: Dubravka Petrović, Sandra Stojanović
Account Team: Jelena Lešević, Igor Petrović
Strategic Planner: Marija Stošić
Production: Jelica Jauković, Vladislav Prhal
Production House: Sodapop
Director: Aleksandra Gajić I Đorđe Marković
UM: Jovana Voves, Sonja Džuklevski, Nataša Jolović
Knitting / Weaving Lades: Mira Lekić, Nena Hodak, Olivera Savić, Lela Panić, Svetlana Manić