Coca-Cola Hand-Crafted Billboards

Agency: McCann


In the fall of 2017, the iconic Coca-Cola wanted to show its appreciation for, and respect of, the local, the authentic, the community it is a part of. Cue the hand-crafted OOH, knitted and woven over the course of several months by the local ladies whose craft is a work of art, to tease a special Coke & Meals platform that would truly celebrate what we, as a community, hold dear: traditional Serbian cuisine, the unforgettable tastes of our country!

This professional campaign titled 'Coca-Cola Hand-Crafted Billboards' was published in Serbia in September, 2017. It was created for the brand: Coca-Cola, by ad agency: McCann. This OOH Outdoor medium campaign is related to the Soft Drinks industry and contains 3 media assets. It was submitted over 6 years ago.


Advertising Agency: McCann Beograd, Belgrade, Serbia
Creative Director: Jana Savić Rastovac
Digital Creative Director: Vladimir Ćosić
Art Directors: Lidija Milovanović, Kristina Jovanović, Miroslav Pavlović
Copywriters: Dubravka Petrović, Sandra Stojanović
Account Team: Jelena Lešević, Igor Petrović
Strategic Planner: Marija Stošić
Production: Jelica Jauković, Vladislav Prhal
Production House: Sodapop
Director: Aleksandra Gajić I Đorđe Marković
UM: Jovana Voves, Sonja Džuklevski, Nataša Jolović
Knitting / Weaving Lades: Mira Lekić, Nena Hodak, Olivera Savić, Lela Panić, Svetlana Manić

Hermitage Amste...


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.