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adidas

CLOT Gazelle by Edison Chen featuring JENNIE

Agency: 72andSunny

Description

adidas Originals and Edison Chen elevate their partnership with the unveiling of the latest CLOT Gazelle by Edison Chen.

Beckoning the wearer to uncover their inner selves, the latest drop is a silhouette designed for exploring the places we escape to when we need a break and find the space where we connect with our feelings: with the essence of who we are. The campaign sees global superstar JENNIE opening the doors of her imagination and desires, inviting us to journey through her personal emotions. Set against a crisp backdrop with a muted effect, JENNIE crafts her own reality with unfiltered confidence, allowing self-escapism to shine through with her unique take on the brand new sneaker silhouette.

The reinterpreted Gazelle comes with a molded outsole, stitched to the suede and textile upper using traditional espadrille stitching machines, a custom molded sock liner for added comfort and hand embroidered glass beaded stripes, which makes it unique and invites us to swing between our various moods with the perfect touch of elegance and ease.

Continue embarking on the cultural journey with adidas Originals and Edison Chen’s CLOT Gazelle.

This professional campaign titled 'CLOT Gazelle by Edison Chen featuring JENNIE' was published in United States in June, 2024. It was created for the brand: adidas, by ad agency: 72andSunny. This Integrated medium campaign is related to the Sportswear industry and contains 1 media asset. It was submitted 7 months ago.

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