Closing eyes

Agency: Roorda Reclamebureau


On Tuesday November 20th (United Children's Day) UNICEF The Netherlands launches it's "WE BELIEVE IN ZERO" campaign with an imposing kick off. During a period of 24 hours, 19.000 pairs of children's eyes were shown on the LCD screens that wrap around Amsterdam's landmark the Ziggo Dome. Every 4,5 seconds a child closes its eyes. After 24 hours all children had closed their eyes while meanwhile the counter added up to 19.000.

This professional campaign titled 'Closing eyes' was published in Netherlands in November, 2012. It was created for the brand: Unicef, by ad agency: Roorda Reclamebureau. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 11 years ago.


Advertising Agency: Roorda Reclamebureau, Amsterdam, The Netherlands
Creative Director / Art Director: Joeri Jansen
Copywriter: Jan Bennink
Photographer: Merlijn Hoek

Tonger Energy Bar
Grupo Vhiver


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