Concours musical international de Montréal

Classical in tune with the times

Agency: Publicis


Contrary to what one might think, classical music is as relevant and appreciated as ever. So for the 2021 edition, the campaign showcases the icons of classical music - Mozart, Beethoven, and Bach - modernized by the international artist Dalkhafine.

This professional campaign titled 'Classical in tune with the times' was published in Canada in May, 2021. It was created for the brand: Concours musical international de Montréal, by ad agency: Publicis. This Integrated medium campaign is related to the Music, Public Interest, and Recreation, Leisure industries and contains 5 media assets. It was submitted almost 3 years ago by Associate Creative Director: Mélissa Charland of Publicis Montreal.


Advertising Agency: Publicis Montréal, Montreal, Canada
Illustration: Dalkhafine
Sound: La Majeure
Composer: Guillaume Martineau
Performer: Serhiy Salov


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