Description
A THIRD OF ALL FOOD GROWN WORLDWIDE GOES TO WASTE. WE’VE TAKEN THAT THIRD AND TURNED IT INTO A PINT
At Limonar de Santomera, we’ve been tackling a problem that affects both farmers and the environment: food waste. In the 2023/24 season, 400,000 tonnes of lemons were thrown away in Spain alone. Many farmers have to discard a large part of their harvest because some lemons don’t meet the cosmetic standards required for the fresh market sector.
Someone had to do something – so we made beer.
Clarica was born out of a problem that affects both farmers and the environment. It’s our way of speaking directly to the end consumer. Of telling them there’s another way of doing things. That there are lemons with small scars that deserve a second chance. That sustainability isn’t just a word in a report – it’s a daily mindset. And at Limonar de Santomera, we’re no longer willing to waste a single lemon.
This professional campaign titled 'Clarica' was published in Spain in July, 2025. It was created for the brand: Limonar de Santomera, by ad agency: Utopicum. This Film and Integrated media campaign is related to the Alcoholic Drinks industry and contains 5 media assets. It was submitted 4 months ago.
