Claim Your Voice - By Girls' Legion
Description
In relation to International Women's Day 2023, Girls’ Legion is launching the new campaign: “Claim Your Voice”.
Through real experiences, it demonstrates what female gamers go through online, specifically in the in-game voice chats.
33% of female gamers say they have experienced sexual harassment from male or other gamers in the form of objectifying comments or death and rape threats. Understandably resulting in more and more feminine voices being hidden behind AI voice changers. In fact, studies have shown that 59% of women hide their gender to avoid harassment.
This year United Nations has chosen the theme “DigitALL: Innovation and technology for gender equality” for International Women’s Day, March 8 2023.
A theme that speaks directly to what Girls' Legion believes in - To support women in gaming and facilitate safe online communities without any harassment or discrimination.
This professional campaign titled 'Claim Your Voice' was published in Denmark and Norway in March, 2023. It was created for the brands: Legion and Lenovo, by ad agency: Kadaver. This Film medium campaign is related to the Gaming industry and contains 2 media assets. It was submitted over 1 year ago.
Credits
Client: Lenovo Legion
Consumer Marketing Manager hos Lenovo: Signe Markussen Lind
Agency: Kadaver
CEO: Cho-Mee Annemette Kristensen
Creative Director: Carl Johannes Borris
Creative Lead: Thomas Arvid Jensen
A/V Creative: Malik Eriksson
Copywriter: Kristoffer Telling Foged
Project Manager: Carl Cordes
Community Manager: Dharsika Christopher
Girls' Legion Manager: Niels Forsberg
Head of Content: Simon Friis
