ADVERTISING

Honda

Civic Dream Track

Agency: RPA

Description

The social posts asked fans to submit all kinds of ideas for inclusion in creating the Civic Coupe’s Dream Track, from deciding on what a giant, 12-foot piñata should look like and be filled with, to coming up with their own crazy stunts from scratch.
The best fan ideas culminated in the creation of the ultimate Civic Dream Track. The fans with the winning suggestions are incorporated into the track design and get a special shout-out from Honda.

This professional campaign titled 'Civic Dream Track' was published in United States in June, 2016. It was created for the brand: Honda, by ad agency: RPA. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 6 years ago.

Credits

Advertising Agency: RPA, USA
Chief Creative Officer: Joe Baratelli
Executive Creative Director: Jason Sperling
Creative Director-Social Media: J Barbush
Associate Creative Director – Art: Marcella Coad
Senior Art Director: Evan Boswell
Copywriter: Chrissy Deem
Chief Production Officer: Gary Paticoff
Executive Producer: Isadora Chesler
Producers: Angela Pascal, Ryan Radley
Director of Digital Production: Dave Brezinski
Executive Digital Producer – Honda: Linda Kim
Sr. Digital Producer – Honda: Annie Hough
Director of Business Affairs: Maria Del Homme
Management Account Director: Brett Bender
Group Account Director: Adam Blankenship
Account Supervisor: Kaelin McGill
Account Executive: Elizabeth Weakley
Product Information Manager: Marco Fantone
Production Company: MindOverEye
Executive Producer: DaveWein
Business Development: Alex Gorodetzki
Head of Production: AlenkaObal
Group Creative Director Automotive: Michael Ruiz
CEO: ScottDickey / TEN:TheEnthusiastNetwork
Chief Content Officer: AngusMacKenzie/ TEN:TheEnthusiastNetwork
Director: Mike Ruiz
Director of Photography: Ernesto Lomeli
2nd Unit Director: Justin Meredith
A.D: Reggie Ingraham
SPFX Supervisor: Zak Knight
Camera OP: Brent Baer
Production Designer: Gabor Norman
Art Director: Danielle Aziz
Line Producer: Josh Martinez
Production Manager: Nick Diaz
Production Coordinator: Emily Stave
DIT: Ko Massiah
Consulting Producer: Keoni Tyler
Talent: Matt Powers
Stunt Coordinator: TJ White
Post Production Studio: MindOverEye
Group Creative Director Automotive: Michael Ruiz
Creative Director / Designer:Justin Meredith
Executive Producer: DaveWein
Head of Production: AlenkaObal
Director VFX: SeanHooper
Lead Editor: Anthony Cerniello
Editors: Nick Sanders, Andrew Andersen
Colorist: Waqas Qazi
CG Artist: Aaron Powell
Animation: Frederick Ross
Graphics Artist: Jiro Ietaka
Clean Up Artist: Sebastian Maldonado, Gerry Kodo
Assistant Editors: Sam Peterson, Isaiah Smith
Online: Waqas Qazi
Post Producer: MilesFriedman
VFX Producer: Jacklyn Ramirez
Post Coordinator: Noah Dates
Music Company: APM, Premium Beats, Killer Tracks
Sound Design / Final Mix: Nick Sanders

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