Description
One of the bravest things online today is simply showing up. O2's platform 'Courage' is about the push that gets you past that first step. So we turned our own media into the reason to take it. The O2 logo already looks like a ring light, so at night we made it one: low-light transparency around the logo, a phone holder in the middle. A plain citylight became CITYRINGLIGHT, an ambient format that doesn't just carry the message, it produces content. By day, advertising space. By night, a public studio on the sidewalk.
In just 2 weeks: 30+ creators used the panels to create 1,100,000 organic views 37,000 interactions Two physical panels in Bratislava and Košice, all reach earned.
This professional campaign titled 'Cityringlight' was published in Slovakia in May, 2026. It was created for the brand: O2 Slovakia, by ad agency: THIS IS LOCCO. This OOH Outdoor medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted about 2 hours ago by THIS IS LOCCO.
Credits
Advertising Agency (School): THIS IS LOCCO, Bratislava, Slovakia
Creative Director: Juraj Kováč
Strategy Director: Juraj Kováč
Strategist: Lenka Dzurendová
Copywriters: Michal Roháček, Erik Oravec, Daniel Vachuna, Romana Kádeková, Matúš Igaz
Art Directors: Martin Jaňák, Marek Sivý, Filip Dočekal, Michal Dome
Account Director: Diana Hromeková
Account Managers: Diana Hromeková, Zuzana Lempochnerová
