Amnesty International

City of Trash

School: Escola Cuca


In order to show people around the world the importance of recycling, we created the first trash funding project in the world. A project where people could donate their trash in order to build a city made entirely of trash for refugees without house.

This student campaign titled 'City of Trash' was published in Brazil in November, 2017. It was created for the brand: Amnesty International, by ad school: Escola Cuca. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 5 years ago.


Advertising School: Escola Cuca, Brazil
Copywriters: Ruben de Barros, Wilmer Carvalho
Additional Credits: Guilherme Fernandes

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