CitaParaDoos - Una acción contra el cáncer de mama.
Idea We join together 6 brands led by women to create a website integrated with Google Calendar. This allows each person to register and automatically set a monthly reminder on their calendars for breast self-examinations.
Description
Context
Nine out of ten women who detect breast cancer early manage to beat it. However, the world and brands only talk about this disease once a year, on October 19th, taking advantage of the trend.
Idea
We join together 6 brands led by women to create a website integrated with Google Calendar. This allows each person to register and automatically set a monthly reminder on their calendars for breast self-examinations.
Implementation
In addition to our web development, we've committed to create content related to breast cancer for each brand for a whole year. Because this isn't just a campaign; it's a disease we must keep it in mind.
This professional campaign titled 'CitaParaDoos' was published in Colombia, Spain, and United States in October, 2023. It was created for the brand: Fundación Finsocial, by ad agency: Catapult latam. This Design, Digital, and Film media campaign is related to the Education, Health, and Public Utility industries and contains 5 media assets. It was submitted 24 days ago.
Credits
Advertising Agency Catapult Latam: Atlántico, Barranquilla, Colombia
Production Company: Fundación Finsocial, Barranquilla, Colombia
Creative Director: Andres Barreto
Art Director: Gerson Cedeño
Project Leader: Gerson Cedeño / Roby Beltran
Copywriter: Roby Beltran / Jorge Caicedo/ Laura Seniors
UX/UI: Felipe Rodríguez / Ricardo Prens
Graphic Designer: Argemiro Barrios
Photographer, Filmmaker: Jossie Rojano
![Inteligencia Paternal [IP]](https://image.adsoftheworld.com/6h09rzc09ijztm6g2a721nw15ms7)
