In order to show the real benefit of knowing foreign languages, we came up with an innovative media mix solution. In the cinema hall, we have placed a roll wall inviting people to have a free coffee before the movie, but, with a little catch; it was written in German. Those few, who understood the message, got their coffees. For the others, we played a short ad just before the movie projection.
This professional campaign titled 'Cinema invitation' was published in Serbia in August, 2010. It was created for the brand: Kontext, by ad agency: McCann. This Ambient medium campaign is related to the Education industry and contains 1 media asset. It was submitted almost 13 years ago.
Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Creative Coaching: Yaniv Mlinarski, Vladimir Popovic, Maja Uzelac, Le Spot, Vladimir Pisot