Description
Leading up to Cinco de Mayo, challenger brand Mad Mexican launches a bold new campaign that brings the revolutionaries on its packaging to life through Francesco, a fierce defender of quality and tradition. Inspired by founder Jose Hadad, who emigrated from Mexico to Canada and found the local salsas, guacamoles, and chips lacking authenticity, the campaign channels that same uncompromising spirit.
This professional campaign titled 'Cinco de Mad Mexican' was published in Canada in May, 2026. It was created for the brand: Mad Mexican, by ad agency: Candybox. This Content, Digital, and Film media campaign is related to the Food industry and contains 3 media assets. It was submitted about 4 hours ago.
Credits
Advertising Agency/Production Agency: Candybox
CEO: Darrell Keezer
COO: Derek Joynt
ECD: Craig Markou
Copywriters: Alana Armstrong, Vanessa Janakijevski-Rebelo, Craig Markou
Art Director: Victoria Morinello
DP | Editor: Aaron Robson
Social Media Manager: Vanessa Janakijevski-Rebelo
Photographer: Cindy Mash
Sound: Joel Powley
Digital Designer: Michael Sotnick
Paid Media Manager: Adrian Whitby
Strategy Planner: Kirill Balagur
Account Executive: Christian Silva
Haya Kotob: Director, Project Management
Jim Moodie: Director, Client Leadership
Liam Ryan: Director, Paid Media
Usman Ilyas: Paid Media Manager
Michelle Ferguson: Senior Manager & Team Lead, Social
